Opening a skateboard shop is easy if you are a hard worker. You just need to know a few things about handling business. A lot of skateboarders thinks how awesome it would be to own a skateboard shop with all the latest gear, checking them out and selling to the customers.
We will go in detail and guide you to the things that you need to know when opening a skateboard shop. All the entrepreneur out there makes the mistake of taking the business too lightly or go with the flow. You shouldn’t do that in any business.
You should always have a business plan. You need to know what’s your budget, how much inventory you need, how much is shop rent, what’s the budget for marketing, etc. Having a business plan helps you achieve your mission and make decisions comparing the revenue or loss.
You should always do competitor analysis when you start a shop/business. You need to know what they are offering and how many skate shops are already there in your area. It will help you deliver more to your customers, and they will also love coming back to your shop for more.
Follow The Trend
You need to follow the trend going on in the skateboard industry. It will help you provide information to your customers when they ask. You ought to learn more about the skateboard so you can help the customers buying them and choosing wisely. With this, you should take the time in reviewing the different brands. You can check out their Facebook page.
This is one of the most important in any business. Being helpful to your clients and answering their questions patiently will earn you more customers. One customer can give their reference and hundreds more will come from one so always be friendly and polite to your customers.
Before the opening day, you should do proper advertising campaigns to get the spotlight. Make sure you advertise in the right places. Open a facebook page, a website where you write about guidelines and reviews on skateboards. Use facebook ad campaign to target the local users in the area. Do some giveaways to engage them to your shop. Prizes for everyone which might cut your profit a bit but it’s for the future. Organize a few events one other month.
Make sure you have a website where people can order and compare all the products available in your shop. Also provide free shipping if possible.
The branding is an important aspect of any shop. Make sure you got a nice clean logo and a catchy name for your store.
Now let’s get to the legal part of opening a skateboard shop.
- You will need a business license.
- Company card.
- Rent a small shop in the best possible and crowded area.
- Get an inventory.
- Decorate your shop inspired by skateboards.